Sunday, 31 March 2013

Artist Profile: HAIM

Haim; a new kind of girl group.

Out of Los Angeles, California comes a new kind of girl group: HAIM.  Their sound has been described as "Nu-folk-meets-90s-RnB" and their songs have the attention of hipsters everywhere. 


When you first hear all girl group HAIM you may think you're hearing something old for the first time. That's at least how I felt the first time I heard their track "Forever."  With funky guitar riffs and melodies I was convinced this was a song from the late 80s/ early 90s or at least belonged on the Pretty Woman soundtrack.  Some would say Haim's sound is reminiscent of Fleetwood Mac.  Although the music sounds from another era the songs themselves are fresh and exciting.



Vocal harmonies are frequent in Haim music - raw sounds seem to be their forte, and they have this  mastered; and you may expect as much after 6 years of being together prior to releasing music in 2012.   The girls in Haim however have known each other much longer than that.  The band consists of sisters Danielle, Alana and Este Haim, as well as Dash Hutton, the group's drummer.

It's obvious the girls are a little bit cheeky, like to have a bit of fun and are wildly passionate for music.  Touring with Julian Casablancas (of The Strokes), Danielle has had extensive experience in the industry, also having played with Cee-Lo Green.  As a group, their quirky style has had them supporting everyone from the likes of Edward Sharpe and the Magnetic Zeros right through to pop sensation Ke$ha.

The contemporary pop beats created by Haim are addictive, and now managed by Jay-Z's label ROC NATION there's no doubt it is only a matter of time before Haim break the mainstream market.  In fact earlier this year BBC announced that Haim was number one of the music industry poll to find 'the most promising new musical act for the coming year'.

On April 1, Haim's latest EP will be released on itunes - the feature track, sharing the title of the EP, "Forever" is already available and currently playing on Australian airwaves.




Find HAIM on Facebook or Twitter

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